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Business books and business gurus tell
you how to overcome this thing we call the Confidence Gap.
"Use advertising tricks and techniques."
"You can trick people through misleading advertisements to
call you or come in." For example, I saw a car ad that said,
"Pay no tax on all new vehicles." Do you think that sounds
like a pretty good deal? If I weren't paying any tax, then I'd
probably save a couple grand. The problem is when you looked
at the fine print, it said, "Customers responsible for all
sales taxes, state, and local. The dealer will pay for the
inventory tax." This is a sales trick. It does nothing to
build trust and confidence. Instead it builds contempt,
hatred, and suspicion. The result is a widening of the
Confidence Gap when the goal of the advertisement should have
been to narrow it.
AT CARTEX AUTO SALES WE LEAVE THE BULL
OUT OF SELLING YOU A USED VEHICLE!
ü
Valid Texas Drivers
License
ü
Social Security Card with Identical
name
ü
Most recent pay check
stub
ü
Verification of any other income such as
child support, social security, pension, retirement
benefits.
ü
Copy of your Utility bill with current
Address
ü
Copy of your Phone bill with current
Address
ü
Valid Insurance
Card
ü
Clean title to your trade ( no liens
attached)
ü
Bankruptcy discharge papers ( if
applicable)
ü
5
Local References
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Down Payment Money ( We accept Visa, MC,
Discover)
ü
All parties involved to sign
Contract
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