



Welcome to Our
Web Site!!
View
our inventory here...


Business books and business gurus tell
you how to overcome this thing we call the Confidence Gap.
"Use advertising tricks and techniques."
"You can trick people through misleading advertisements to
call you or come in." For example, I saw a car ad that said,
"Pay no tax on all new vehicles." Do you think that sounds
like a pretty good deal? If I weren't paying any tax, then I'd
probably save a couple grand. The problem is when you looked
at the fine print, it said, "Customers responsible for all
sales taxes, state, and local. The dealer will pay for the
inventory tax." This is a sales trick. It does nothing to
build trust and confidence. Instead it builds contempt,
hatred, and suspicion. The result is a widening of the
Confidence Gap when the goal of the advertisement should have
been to narrow it.