Site Optimization
Search Engine Optimization AND POSITIONING
What is SEO & SEP?
These acronyms stand for the marketing strategies, search engine
optimization and search engine positioning. Both of these terms, in
effect, mean the same thing. The strategic optimization and methodical
manipulation of increasing a website’s presence among key search engines
and directories using a specifically defined list of keyword phrases that
pertain to that website’s products, services or information.
Why can’t I find my site on the search engines?
By now you’ve probably figured out that just because you build a
great website does not mean it will generate traffic through the
Internet. In fact, it does not even guarantee that you will even be
listed at all in many of the top search engines. Through the science of
SEO/SEP, a site must be made search engine friendly. By this we mean
there are techniques that make websites more favorable to search engines.
A website that has not been optimized for search engine positioning has
little to no chance of having positive search results.
Search engine optimization (SEO) programs:
Budget SEO at only $399* per month:
Best Value B2B Search Engine Optimization & Positioning Service
Basic search engine optimization & positioning campaign
Optimize your site for up to 10 keywords
Search engine link popularity building and increasing Page Rank campaign.
Guaranteed 20 quality reciprocal links per month
* One time initial setup fees of $250 extra
Traffic is more
than just numbers. SEO is the art (or science depending on
whom you talk to)of setting up a website in a way that maximizes its
chances of showing up at the top of the search engines. Each search
engine has its own set of algorithms or rules that it uses to rank sites
for specific keywords and there is not really a one-size-fits-all
solution. Traffic is more than just numbers and a properly executed
Search Engine Optimization campaign will allow you to drive targeted
traffic to your website for the keywords that are critical for your
business. The key is “targeted”.
What matters most is that the visitors that come to your site are
actually searching for your products or services.
For example, if you are a real
estate agent in Houston Texas you might target keyword phrases like “buying
a house in Houston” or “Houston Real Estate Agent”,
whereas searches for more generic phrases like “homes” or
“house” might yield much less relevant results. Content is
king. Good content is the secret to great rankings. Sign up
